Website Proposal.
Verrill Cabinetmakers
elena@verrill.example.com
verrill.example.com
Ido Vadavker
idoop9@gmail.com
idovadavker.com
Challenge.
The best work in the county, invisible online
Ten commissions a year, all finishing done in house, and a site that reads like a contractor's. Every homeowner who finds you has to be convinced from zero, by you, on the phone.
Every lead arrives unqualified
Nothing on the site states the lead time or the standard, so the first call is spent explaining why hand-built costs what it costs, to people who were never going to commission it.
The referral rota is the whole pipeline
Architects send what they send. There is no route by which a homeowner arrives already sold, which means the studio's growth is somebody else's decision.
Outcome.
Work that makes its own case
Finished rooms presented like a catalogue, with materials and timelines stated plainly, so a visitor understands the standard before reading a single line of persuasion.
Leads that arrive qualified
Ten a year and nine months, said out loud on the page. The people who enquire have already accepted both, so the first call starts at the room.
A consultation anyone can request
One clear path, stated as a consultation rather than a quote, so nobody arrives expecting a price by email.
A pipeline you own
Enquiries land somewhere you control, so next year's commissions don't depend entirely on who referred you this year.
Process.
Kickoff & Strategy
Discovery, sitemap, copy and the style direction. We agree the direction before anything is drawn.
Design & Build
Designed live in the browser, page by page, starting with the home hero. You review the real thing, not a picture of it.
Launch
QA, speed, SEO and accessibility, then the switch to your domain and a handoff you can actually use.
* Four weeks assumes a 48-hour feedback turnaround and content delivered on time. I flag early if anything risks the date.
What's
Included.
Strategy
- Discovery session and written brief
- Sitemap and page structure
- Copywriting across every page
- Style direction: palette, type, voice and motion
Design & Build
- Custom design, no template
- Hand-coded, built in the browser
- Enquiry flow wired to your inbox
- Responsive across phone, tablet and desktop
- Two rounds of revisions per phase
Launch
- Speed, SEO and accessibility pass
- Domain, hosting and analytics setup
- A short handoff walkthrough, recorded
- 30 days of post-launch support
Investment.
PLACEHOLDER PRICING — these are straight conversions of the shekel floors in playbook/pricing.md. The dollar ladder for US clients is Ido's decision and is not set anywhere yet.
Partner
$5,900
We own your growth surface
- Everything in Signature
- Extended discovery and positioning
- An extra design round at every phase
- Analytics, AEO and quarterly review
- 30 days of post-launch support
Signature
$4,000
We find the value together, then build the system that captures it
- Full strategy, copy and style direction
- Four pages, custom motion throughout
- Analytics and AEO setup
- Two rounds of revisions per phase
- 14 days of post-launch support
Essential
$2,500
You have the vision, we execute it beautifully
- Focused build on an agreed page set
- Style direction and copy polish
- One round of revisions per phase
- 7 days of post-launch support
Payment
50% to begin, 50% before launch.
Timeline
Four weeks from kickoff.
Expiration
This proposal holds for 14 days.
Next Steps.
Pick a tier
Reply with the one that fits. If you're between two, say so and I'll tell you which I'd choose in your position.
Deposit confirms the date
The 50% deposit books your slot in the calendar. Until it lands the start date is provisional.
Then we begin
You get a folder, a content doc and a kickoff call,
